Clean and consistent URLs are preferred by both search engines and human visitors. And though the best practices mentioned here are not “a must”, it’s a good idea to optimize your URL structure accordingly whenever possible
Many SEOs believe that the influence of keyword-rich URLs on rankings is a thing of the past. While it may or may not be true, you are not losing anything when you include keywords in your URLs. So, at the chance that it still works, we do recommend building your URLs around your main keywords.
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Even though there is no exact formula that makes your page a guaranteed #1 in SERPs, there are some landing page optimization tips to increase your chances of ranking. Let’s look at them one by one and optimize each element to create a perfect landing page.
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Well, why not start with the basics? The goal of your SEO effort is to make your pages appear in Google search results. But it’s all going to be in vain unless the landing pages themselves are built the right way. So, let’s take a look at what makes a perfectly optimized landing page.
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